Digital Analytics Specialist
Digital Analytics Specialist
Elsbethen, Austria
As Digital Analytics Specialist, you’ll ensure a successful implementation & maintenance for various tracking integrations on all web and app experiences of Red Bull. You’ll act as a main contact point for various stakeholders and partners across several teams and regions, in order to set up and utilize tracking codes that will deliver crucial insights for data-driven decisions.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
ANALYTICS IMPLEMENTATION
In this exciting role, you’ll assure a successful implementation of analytics integrations and other marketing pixels via tag management systems in order to analyze the digital marketing efforts of the Red Bull Media Network from a product, content, and advertising perspective.
ANALYTICS STRATEGY
With your knowledge and expertise in analytics, you’ll contribute to the digital analytics instrumentation strategy by delivering insights and recommendations that will further improve Red Bull`s tracking capabilities across the Web and Apps. You’ll initiate new tracking dimensions and metrics that will enrich existing datasets in order to enable data-driven product and software optimization.
ANALYTICS KNOWLEDGE AND EXPERTISE
As Digital Analytics Specialist, it will be also your task to collect, analyze, and prepare data for product and content optimization.
QUALITY ASSURANCE
You’ll review tracking codes, debug implementations and develop concepts in tools such as Big Query or Google Data Studio to assure sophisticated quality assurance capabilities.
PROJECT MANAGEMENT
You’ll manage tracking implementations as well as day-to-day support operations by setting up workflows in project management tools such as JIRA, which will ensure full transparency, comply with timelines, and include sophisticated documentation on all initiatives and concepts.
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
- 2+ years of experience as a Digital Product Analyst, Digital Analytics Developer, or equivalent role
- Deep understanding of digital analytics and the digital industry
- Solid technical understanding (e.g. Web technologies, Web development frameworks, Instrumentation in the field of Google Analytics, Google Tag Manager, Cookie Consent Management)
- Solid experience with the Google Marketing Platform & Google Cloud Platform
- Computer skills: Excellent skills in MS Office (Excel and Powerpoint)
- Excellent data manipulation, analytical and problem-solving skills
- Ability to spot trends and drive insights forward. Attention to detail is critical
- Must be organized and methodical, as the job will entail working with a large amount of data
- Knowledge of SQL, Server Side Tracking methodologies, and relevant data privacy frameworks would be a plus
- Bachelor’s Degree in Business / Economics, Statistics, Digital Marketing, Ecommerce, or a related field
- Excellent knowledge of English, any other languages is a plus
- Travel 0-10%
JOIN THE TEAM
Got what it takes?
In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
