YOUR RESPONSIBILITIES
- Develop and execute regional corporate communication plans aligned with PALFINGER’s Strategy 2030 and global messaging.
- Coordinate press and media outreach, including drafting press releases, organizing public events, and supporting executive communication.
- Ensure consistent and effective messaging across all external corporate communication channels.
- Monitor media coverage and public sentiment, providing strategic insights and recommendations to leadership.
- Support crisis communication and maintain strong relationships with journalists, agencies, and external stakeholders.
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YOUR RESPONSIBILITIES
- Plan, set up, and launch global and regional performance marketing campaigns across search, display, and social platforms, adapting content and targeting for local markets
- Execute and optimize paid campaigns by monitoring performance, adjusting targeting/bidding/creatives, conducting A/B tests, and collaborating with agencies for creative improvements
- Track and analyze campaign KPIs, engagement, conversions, and lead quality, providing actionable insights to enhance ROI and future campaign performance
- Prepare and present reports on campaign results, supporting the team’s shift toward data-driven marketing practices
- Collaborate with internal teams and external partners to ensure campaigns align with business objectives, sharing best practices across the organization
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Your responsibilities
- Provide strategic support to the VP Corporate Marketing & Communications in planning, structuring, and monitoring the global marketing agenda, including defining objectives, tracking performance, and preparing decision-relevant analyses and presentations
- Manage the calendar, travel arrangements, and correspondence of the VP Corporate Marketing & Communications to ensure efficient scheduling, professional communication, and smooth daily operations
- Oversee the global marketing budget and portfolio by coordinating planning and reporting processes, ensuring compliance with internal guidelines, and identifying opportunities for optimization and cost efficiency
- Coordinate and prioritize strategic initiatives, meetings, and cross-functional projects within the VP CMC area to ensure alignment, transparency, and timely execution
- Design and implement formats, tools, and events that foster collaboration, engagement, and knowledge sharing across the global marketing and communications community
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ALL ABOUT: CREATING SAFETY BY TECHNOLOGY
- Your area of operation covers the city of Salzburg and its surroundings, southern Bavaria and eastern Austria.
- You can expect varied assignments with exciting technical tasks and
direct contact with our control centre customers on site. - You will be responsible for servicing our entire product range – from hardware and software to IT and communications technology – directly on site at our customers' premises.
- Your focus will be on processing service orders, creating informative maintenance reports and representing our company professionally. You will also be part of the technical on-call service.
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Vollzeit
Salzburg, Sankt Johann im Pongau
15.01.2026
Salzburg, Sankt Johann im Pongau
ALL ABOUT: CREATING SAFETY BY TECHNOLOGY
- In your role, you will be responsible for setting up and configuring our voice communication systems.
- You will carry out the implementation and commissioning on site at the customer's premises, ensuring that smooth operation in the control centers.
- After successful commissioning, you will support our customers in the first few weeks as a competent contact person. You will then hand over the control center to our support team.
- As an interface, you will support the technical support team in an advisory capacity.
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YOUR RESPONSIBILITIES
- Develop and implement global product marketing strategies that strengthen market positioning and drive business growth
- Coordinate go-to-market strategies together with Product Management, Sales, and Regional Marketing, ensuring consistency across hubs and regions
- Create compelling product positioning, value propositions, and messaging frameworks that address customer needs and differentiate PALFINGER in the market
- Lead global product launches, ensuring seamless handover to regional teams and supporting their local execution, and collaborate cross-functionally with Product Management, Sales & Service, and Marketing & Communications to deliver impactful marketing initiatives
- Manage projects and monitor results, ensuring activities are delivered on time, within budget, and with measurable business impact
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In your career, let’s prove what’s possible.
- Lead strategically important projects & programs solve complex business problems.
- Control and lead interdisciplinary project/programs while using your experience to accomplish the best possible outcome measured against success criteria (quality, time, cost).
- Provide actionable insights for management to support decision making through data collection and analysis.
- Build, develop, and lead the cross-functional team through the entire project/program
- Develop and deliver clear and concise communications for leadership teams and stakeholders.
- Provide frequent program summaries (reports) for internal and external customers.
- Ensure execution, manage risks, assure adherence to program or project schedules, and performance to meet business requirements.
- Partner with cross-functional stakeholders to continuously improve the process.
- Run change management for projects and programs and support proper project closure.
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