3 Brand Development Jobs in Salzburg
YOUR RESPONSIBILITIES
- Support in coordination and regional rollout of guidelines (including architectural guidelines); act as sparring partner, ensure customer experience according to brand guidelines, and contribute to budgeting, event overview, and resource planning
- Set up, coordinate, and oversee global and regional fair activities, including clustering in ABC events and ensuring consistent execution across markets
- Support regional hubs, partners, and the dealer network through proactive development of solutions, benchmarking across different industries, and identification of trends and formats
- Drive concept development, project and budget management, and stakeholder involvement to ensure alignment and effective implementation
- Plan and execute strategic location openings, ensuring consistency with brand and operational objectives
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YOUR RESPONSIBILITIES
- Develop and execute regional corporate communication plans aligned with PALFINGER’s Strategy 2030 and global messaging.
- Coordinate press and media outreach, including drafting press releases, organizing public events, and supporting executive communication.
- Ensure consistent and effective messaging across all external corporate communication channels.
- Monitor media coverage and public sentiment, providing strategic insights and recommendations to leadership.
- Support crisis communication and maintain strong relationships with journalists, agencies, and external stakeholders.
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Your responsibilities
- Provide strategic support to the VP Corporate Marketing & Communications in planning, structuring, and monitoring the global marketing agenda, including defining objectives, tracking performance, and preparing decision-relevant analyses and presentations
- Manage the calendar, travel arrangements, and correspondence of the VP Corporate Marketing & Communications to ensure efficient scheduling, professional communication, and smooth daily operations
- Oversee the global marketing budget and portfolio by coordinating planning and reporting processes, ensuring compliance with internal guidelines, and identifying opportunities for optimization and cost efficiency
- Coordinate and prioritize strategic initiatives, meetings, and cross-functional projects within the VP CMC area to ensure alignment, transparency, and timely execution
- Design and implement formats, tools, and events that foster collaboration, engagement, and knowledge sharing across the global marketing and communications community
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