YOUR RESPONSIBILITIES
- Develop and execute regional corporate communication plans aligned with PALFINGER’s Strategy 2030 and global messaging.
- Coordinate press and media outreach, including drafting press releases, organizing public events, and supporting executive communication.
- Ensure consistent and effective messaging across all external corporate communication channels.
- Monitor media coverage and public sentiment, providing strategic insights and recommendations to leadership.
- Support crisis communication and maintain strong relationships with journalists, agencies, and external stakeholders.
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YOUR RESPONSIBILITIES
- Develop and implement global product marketing strategies that strengthen market positioning and drive business growth
- Coordinate go-to-market strategies together with Product Management, Sales & Service, and Marketing & Communication, ensuring consistency across hubs and regions
- Create compelling product positioning, value propositions, and messaging frameworks that address customer needs and differentiate PALFINGER in the market
- Lead global product launches, ensuring seamless handover to regional teams and supporting their local execution
- Manage projects and monitor results, ensuring activities are delivered on time, within budget, and with measurable business impact
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RESPONSIBILITIES
- 2–4 years work experience in talent management, influencer marketing, gaming/esports, or entertainment industries
- Bachelor in Marketing, Communications, Business, Sports Science or related
- Fluent English (written & spoken), additional languages are a plus
- Self-motivated team player with a positive attitude, strong interpersonal skills, and the ability to collaborate effectively with gaming talents internationally
- Innovative thinker with a proven track record in designing, launching, and communicating engaging gaming products and marketing initiatives, supported by excellent presentation skills
- Passion for gaming and content creation, combined with a collaborative, solution-oriented mindset that drives impactful work with internal and external stakeholders
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YOUR RESPONSIBILITIES
- Manage and optimize regional website content and structure, ensuring alignment with global standards and enhancing the customer journey.
- Plan and execute localized digital campaigns across paid media, search, and social platforms to drive visibility and lead generation.
- Create and publish engaging content across social media channels, balancing global brand consistency with regional relevance.
- Implement marketing automation workflows and lead nurturing campaigns tailored to local market needs.
- Collaborate with global and regional teams to ensure strategic alignment and contribute to cross-functional digital projects.
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YOUR RESPONSIBILITIES
- Design and develop a scalable Go-to-Market framework with standardized workflows, templates, and governance models to guide planning and execution across HQ and regions
- Lead the coordination of the Go-to-Market planning cycle, track milestones, manage risks, and ensure full alignment with the Sales & Operations Planning and Product Development Process
- Act as the operational interface between Product Marketing, Sales & Service, Product Management, and Marketing & Communications to enable effective cross-functional collaboration
- Establish KPIs, dashboards, and reporting mechanisms to monitor G2M performance and drive continuous process improvement
- Train and support global and regional teams to ensure adoption of G2M standards, tools, and best practices across all regions
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YOUR RESPONSIBILITIES
- Develop and implement global product marketing strategies that strengthen market positioning and drive business growth
- Coordinate go-to-market strategies together with Product Management, Sales, and Regional Marketing, ensuring consistency across hubs and regions
- Create compelling product positioning, value propositions, and messaging frameworks that address customer needs and differentiate PALFINGER in the market
- Lead global product launches, ensuring seamless handover to regional teams and supporting their local execution, and collaborate cross-functionally with Product Management, Sales & Service, and Marketing & Communications to deliver impactful marketing initiatives
- Manage projects and monitor results, ensuring activities are delivered on time, within budget, and with measurable business impact
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Your responsibilities
- Provide strategic support to the VP Corporate Marketing & Communications in planning, structuring, and monitoring the global marketing agenda, including defining objectives, tracking performance, and preparing decision-relevant analyses and presentations
- Manage the calendar, travel arrangements, and correspondence of the VP Corporate Marketing & Communications to ensure efficient scheduling, professional communication, and smooth daily operations
- Oversee the global marketing budget and portfolio by coordinating planning and reporting processes, ensuring compliance with internal guidelines, and identifying opportunities for optimization and cost efficiency
- Coordinate and prioritize strategic initiatives, meetings, and cross-functional projects within the VP CMC area to ensure alignment, transparency, and timely execution
- Design and implement formats, tools, and events that foster collaboration, engagement, and knowledge sharing across the global marketing and communications community
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RESPONSIBILITIES
- Bachelor’s degree in business, marketing, or related field, with 2–3 years of experience in project, event, or artist management
- Fluent in English
- Expert knowledge of Breaking, hip-hop culture, artist management, and marketing
- Creative, self-motivated team player with strong communication and stakeholder management skills
- Structured and organized, able to manage multiple projects and deliver results
- Proficient in MS Office, including Word, PowerPoint, and Excel
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Fast Facts
- Knowledge: SCADA & HMI systems (zenon, Vivavis, Spectrum Power), project & account management
- Location: Salzburg, Austria
- Level: Professional
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