Die Rolle
- Abgeschlossene schulische Ausbildung (Abitur/Matura oder vergleichbar) sowie idealerweise erste Erfahrung in der Programm-/Sendeplanung oder Sendeabwicklung eines TV-Senders.
- Hohe Affinität zu Medien und linearem Fernsehen kombiniert mit grundlegendem technischem Verständnis für Abläufe im Broadcast-Bereich.
- Ausgeprägte Sportbegeisterung sowie ein sicherer Umgang mit digitalen Tools, Datenbanken und Planungssystemen.
- Strukturierte, selbstständige und verantwortungsbewusste Arbeitsweise mit ausgeprägter Zuverlässigkeit, Genauigkeit und Liebe zum Detail.
- Teamorientierte, kommunikative Persönlichkeit mit Motivation, Belastbarkeit, Flexibilität und der Bereitschaft, sich aktiv einzubringen.
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RESPONSIBILITIES
- University degree in marketing, communications, journalism, media, technology, computer science, information systems or a related discipline
- First Experience with digital services, social media or a similar field
- Strong English writing skills, first project management experience and social media knowledge
- Passion for social media, digital tools and services as well as information technology, digital tools and finding ways to organize and improve business processes
- Understanding of the digital and social media industry – including social platforms like Facebook, Instagram, YouTube, Twitter, TikTok, Reddit, Twitch, etc.
- Desire to become an expert with Social Tools: like Sprinklr, Bit.ly, Facebook Business Manager, LastPass, and Airtable
- Strong communication skills and a desire to work and build relationships with a range of partners, stakeholders and external contractors - and to communicate technical subject-matter
- Organized, creative, self-motivated and focused on delivering results
- Strong work ethic
- Team player
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YOUR RESPONSIBILITIES
- Manage and optimize regional website content and structure, ensuring alignment with global standards and enhancing the customer journey.
- Plan and execute localized digital campaigns across paid media, search, and social platforms to drive visibility and lead generation.
- Create and publish engaging content across social media channels, balancing global brand consistency with regional relevance.
- Implement marketing automation workflows and lead nurturing campaigns tailored to local market needs.
- Collaborate with global and regional teams to ensure strategic alignment and contribute to cross-functional digital projects.
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RESPONSIBILITIES
- 5+ years’ experience in media monitoring, sponsorship analysis, or related fields (agency background preferred).
- Strong analytical mindset with the ability to structure and interpret data (ETL) into actionable insights.
- Proven experience sourcing and evaluating earned media and monitoring data, with expertise in managing external suppliers or outsourced teams.
- Familiarity with social media platforms and analytics tools (e.g., Sprinklr, native reporting dashboards).
- Basic understanding of Python and motivation to grow technical skills.
- Proactive, adaptable, and curious, with a passion for sports, culture, and data storytelling.
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RESPONSIBILITIES
- 4+ years' experience in the social media industry, with in-depth knowledge of best practices, community building and audience engagement strategies on platforms such as Reddit and LinkedIn.
- Strong writing skills in fluent English, with expertise in tone-of-voice management and authentic brand storytelling.
- Solid understanding of online culture, fandoms and social media behaviour, enabling the creation of strategies that foster genuine relationships and deepen brand loyalty.
- Creative, proactive and passionate team player with a focus on building meaningful brand-to-fan relationships.
- Willingness to explore, innovate and try new approaches while maintaining authenticity and relevance.
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What can we expect?
- A degree in business administration, logistics or comparable fields of science with initial professional experience in the automotive industry in an operational stock management role (or comparable).
- Alternatively, you have completed your vocational training and have at least 5 years of professional experience in an operational stock management role (or comparable).
- Experience with the BMW Group ordering system IVS-R will be a plus.
- Familiarity with BMW Group Products and Processes and confidence to handle and communicate with various Interface partners, e.g. with specialist departments, central functions and 3rd party providers.
- The ability to accurately track inventory and run predefined reports.
- Good organizational and planning skills.
- Personal initiative and 100% reliability.
- Team spirit and intercultural skills.
- Fluent in business English
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RESPONSIBILITIES
- 3+ years of experience, prefferably within the fashion industry, of publishing content to major brand social media channels, optimizing social content, and a passion for telling strong and authentic stories.
- Strong ability to critically analyze social media, digital products, video consumption patterns, and social media platform algorithms.
- Experience in video production/editing, editorial work, design, and photography.
- Detailed understanding and awareness of social platform trends, content formats, and language, with an investigative mindset that continually evaluates the changing environment.
- Experience in working with external agencies and partners such as content creators etc.
- Well-organized team player with a self-starter mentality and the ability to communicate efficiently and reliably in a multilingual, multicultural environment.
- Fluent in English; other languages are considered an asset.
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RESPONSIBILITIES
- At least 5 years senior level experience in the fashion/ sports Apparel industry
- At least 3 years’ experience managing teams
- Proven track record in establishing and implementing international marketing strategies for apparel.
- Deep knowledge of fashion, sports trends, and lifestyle market dynamics.
- Experience in selecting, developing, and maintaining relationships with external vendors, press, bloggers, athletes, celebrities, agencies, and sport clubs.
- Strong project management, leadership, and presentation skills with a problem-solving mindset
- Collaborative attitude, and proficiency in Microsoft Office, especially PowerPoint.
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What awaits you?
- You will be responsible for the BMW Group’s corporate communication activities in Austria, including preparing press releases, handling media inquiries, developing briefings and backgrounders, and creating other corporate publishing materials.
- Leading the annual economic campaign “Good for Austria.”
- Supporting and preparing management for interviews, developing briefing documents for top executives, and providing updates on corporate matters.
- Managing the BMW PressClub Austria.
- Continuously monitoring media performance using dashboards and AI tools to ensure operational excellence, informed decision-making, and ongoing improvement of media KPIs. Providing assessments and actionable recommendations to the communications team.
- Assisting in crisis communication.
- Leading corporate social media activities and owned channels in Salzburg, including editorial planning and content creation.
- Steering internal communication activities at the BMW Group Campus Salzburg.
- Planning and executing internal and external events at national and international levels.
- Preparing presentations and reports for internal and external stakeholders.
- Managing daily operations for 12 markets in Central and Southeastern Europe, including strategic planning, event coordination support, and providing markets with relevant information and briefings.
- Responsible for organizational processes such as tenders and procurement.
- Planning and conducting the annual corporate reputation study in coordination with the market research team, analyzing results, preparing management summaries, and developing a communication strategy for the Austrian market.
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