What awaits you?
- You will be responsible for the BMW Group’s corporate communication activities in Austria, including preparing press releases, handling media inquiries, developing briefings and backgrounders, and creating other corporate publishing materials.
- Leading the annual economic campaign “Good for Austria.”
- Supporting and preparing management for interviews, developing briefing documents for top executives, and providing updates on corporate matters.
- Managing the BMW PressClub Austria.
- Continuously monitoring media performance using dashboards and AI tools to ensure operational excellence, informed decision-making, and ongoing improvement of media KPIs. Providing assessments and actionable recommendations to the communications team.
- Assisting in crisis communication.
- Leading corporate social media activities and owned channels in Salzburg, including editorial planning and content creation.
- Steering internal communication activities at the BMW Group Campus Salzburg.
- Planning and executing internal and external events at national and international levels.
- Preparing presentations and reports for internal and external stakeholders.
- Managing daily operations for 12 markets in Central and Southeastern Europe, including strategic planning, event coordination support, and providing markets with relevant information and briefings.
- Responsible for organizational processes such as tenders and procurement.
- Planning and conducting the annual corporate reputation study in coordination with the market research team, analyzing results, preparing management summaries, and developing a communication strategy for the Austrian market.
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YOUR RESPONSIBILITIES
- Develop and execute the regional internal corporate communication plan aligned with global strategies and editorial calendars, implementing corporate key messages and deriving regional messaging
- Manage regional editorial planning in close alignment with global editorial planning, ensuring consistency of content and message flow
- Set up meeting structures with regional and local peers and stakeholders (especially HR and local representatives) to ensure alignment of content and effective information sharing
- Create and manage internal content across platforms (e.g., intranet, newsletters, videos) to ensure clarity, consistency, and engagement, and maintain effective messaging across all internal channels
- Support initiatives that foster employee engagement, cultural alignment, and transparent communication
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YOUR RESPONSIBILITIES
- Develop and execute regional corporate communication plans aligned with PALFINGER’s Strategy 2030 and global messaging.
- Coordinate press and media outreach, including drafting press releases, organizing public events, and supporting executive communication.
- Ensure consistent and effective messaging across all external corporate communication channels.
- Monitor media coverage and public sentiment, providing strategic insights and recommendations to leadership.
- Support crisis communication and maintain strong relationships with journalists, agencies, and external stakeholders.
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Your responsibilities
- Provide strategic support to the VP Corporate Marketing & Communications in planning, structuring, and monitoring the global marketing agenda, including defining objectives, tracking performance, and preparing decision-relevant analyses and presentations
- Manage the calendar, travel arrangements, and correspondence of the VP Corporate Marketing & Communications to ensure efficient scheduling, professional communication, and smooth daily operations
- Oversee the global marketing budget and portfolio by coordinating planning and reporting processes, ensuring compliance with internal guidelines, and identifying opportunities for optimization and cost efficiency
- Coordinate and prioritize strategic initiatives, meetings, and cross-functional projects within the VP CMC area to ensure alignment, transparency, and timely execution
- Design and implement formats, tools, and events that foster collaboration, engagement, and knowledge sharing across the global marketing and communications community
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YOUR RESPONSIBILITIES
- Lead, mentor, and develop a team of global product marketers, fostering a high-performance and collaborative culture
- Guide the development and execution of mid- to long-term product marketing strategies, aligned with corporate priorities, product roadmaps, and regional market needs, and drive the planning, prioritization, and execution of global Go-to-Market strategies while maintaining the Go-to-Market roadmap
- Ensure messaging consistency, positioning alignment, and customer insights integration across product lines and regions
- Act as the central contact for key stakeholders, ensuring effective collaboration with Product Management, Sales & Service, and Marketing & Communications
- Oversee operational excellence by establishing frameworks, best practices, and progress monitoring to ensure measurable business impact
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YOUR RESPONSIBILITIES
- Design and develop a scalable Go-to-Market framework with standardized workflows, templates, and governance models to guide planning and execution across HQ and regions
- Lead the coordination of the Go-to-Market planning cycle, track milestones, manage risks, and ensure full alignment with the Sales & Operations Planning and Product Development Process
- Act as the operational interface between Product Marketing, Sales & Service, Product Management, and Marketing & Communications to enable effective cross-functional collaboration
- Establish KPIs, dashboards, and reporting mechanisms to monitor G2M performance and drive continuous process improvement
- Train and support global and regional teams to ensure adoption of G2M standards, tools, and best practices across all regions
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YOUR RESPONSIBILITIES
- Develop and implement global product marketing strategies that strengthen market positioning and drive business growth
- Coordinate go-to-market strategies together with Product Management, Sales, and Regional Marketing, ensuring consistency across hubs and regions
- Create compelling product positioning, value propositions, and messaging frameworks that address customer needs and differentiate PALFINGER in the market
- Lead global product launches, ensuring seamless handover to regional teams and supporting their local execution, and collaborate cross-functionally with Product Management, Sales & Service, and Marketing & Communications to deliver impactful marketing initiatives
- Manage projects and monitor results, ensuring activities are delivered on time, within budget, and with measurable business impact
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YOUR RESPONSIBILITIES
- Plan, set up, and launch global and regional performance marketing campaigns across search, display, and social platforms, adapting content and targeting for local markets
- Execute and optimize paid campaigns by monitoring performance, adjusting targeting/bidding/creatives, conducting A/B tests, and collaborating with agencies for creative improvements
- Track and analyze campaign KPIs, engagement, conversions, and lead quality, providing actionable insights to enhance ROI and future campaign performance
- Prepare and present reports on campaign results, supporting the team’s shift toward data-driven marketing practices
- Collaborate with internal teams and external partners to ensure campaigns align with business objectives, sharing best practices across the organization
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YOUR RESPONSIBILITIES
- Develop and implement region-specific product marketing strategies aligned with global objectives, ensuring growth and market penetration, and act as the single point of contact between Product Marketing and stakeholders in the EMEA region (Sales & Service, Regional Product Management, Marketing & Communications Hubs)
- Adapt and manage go-to-market strategies and product launch roadmaps, ensuring smooth execution across the region
- Localize global positioning, messaging, and sales tools to meet customer and market requirements in EMEA
- Gather and integrate market, application, customer, and competitor insights to refine regional strategies and value propositions
- Foster strong cross-functional collaboration, ensuring consistency, alignment, and high-quality execution across all go-to-market activities
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RESPONSIBILITIES
- At least 3-5 years of professional experience in the legal field, with a focus on compliance.
- Minimum of 2 years of experience in overseeing legal compliance risk management, with an emphasis on areas such as anti- corruption & bribery, antitrust- & competition law, supply chain and ESG compliance, sanctions & trade compliance, data protection, cyber security & human rights protection.
- Experience in developing, implementing, and managing compliance programs (incl. compliance communication & network strategies) and initiatives within a corporate environment.
- Strong analytical and problem-solving skills, with the ability to assess complex legal and compliance issues and develop effective solutions.
- Highly organized and detail-oriented, capable of managing multiple projects and deadlines simultaneously.
- Proficiency in using compliance management software and tools, as well as standard office applications (e.g., Microsoft Office Suite).
- Highly self-motivated and proactive, with a strong sense of responsibility and a results-oriented approach.
- Ability to think critically and strategically about compliance risks and opportunities, and to develop innovative solutions to address them.
- Ability to stay current with changes in laws and regulations, and to adapt compliance programs accordingly.
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