What awaits you?
- You will be responsible for the BMW Group’s corporate communication activities in Austria, including preparing press releases, handling media inquiries, developing briefings and backgrounders, and creating other corporate publishing materials.
- Leading the annual economic campaign “Good for Austria.”
- Supporting and preparing management for interviews, developing briefing documents for top executives, and providing updates on corporate matters.
- Managing the BMW PressClub Austria.
- Continuously monitoring media performance using dashboards and AI tools to ensure operational excellence, informed decision-making, and ongoing improvement of media KPIs. Providing assessments and actionable recommendations to the communications team.
- Assisting in crisis communication.
- Leading corporate social media activities and owned channels in Salzburg, including editorial planning and content creation.
- Steering internal communication activities at the BMW Group Campus Salzburg.
- Planning and executing internal and external events at national and international levels.
- Preparing presentations and reports for internal and external stakeholders.
- Managing daily operations for 12 markets in Central and Southeastern Europe, including strategic planning, event coordination support, and providing markets with relevant information and briefings.
- Responsible for organizational processes such as tenders and procurement.
- Planning and conducting the annual corporate reputation study in coordination with the market research team, analyzing results, preparing management summaries, and developing a communication strategy for the Austrian market.
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YOUR RESPONSIBILITIES
- Develop and execute the regional internal corporate communication plan aligned with global strategies and editorial calendars, implementing corporate key messages and deriving regional messaging
- Manage regional editorial planning in close alignment with global editorial planning, ensuring consistency of content and message flow
- Set up meeting structures with regional and local peers and stakeholders (especially HR and local representatives) to ensure alignment of content and effective information sharing
- Create and manage internal content across platforms (e.g., intranet, newsletters, videos) to ensure clarity, consistency, and engagement, and maintain effective messaging across all internal channels
- Support initiatives that foster employee engagement, cultural alignment, and transparent communication
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YOUR RESPONSIBILITIES
- Develop and execute regional corporate communication plans aligned with PALFINGER’s Strategy 2030 and global messaging.
- Coordinate press and media outreach, including drafting press releases, organizing public events, and supporting executive communication.
- Ensure consistent and effective messaging across all external corporate communication channels.
- Monitor media coverage and public sentiment, providing strategic insights and recommendations to leadership.
- Support crisis communication and maintain strong relationships with journalists, agencies, and external stakeholders.
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Your responsibilities
- Provide strategic support to the VP Corporate Marketing & Communications in planning, structuring, and monitoring the global marketing agenda, including defining objectives, tracking performance, and preparing decision-relevant analyses and presentations
- Manage the calendar, travel arrangements, and correspondence of the VP Corporate Marketing & Communications to ensure efficient scheduling, professional communication, and smooth daily operations
- Oversee the global marketing budget and portfolio by coordinating planning and reporting processes, ensuring compliance with internal guidelines, and identifying opportunities for optimization and cost efficiency
- Coordinate and prioritize strategic initiatives, meetings, and cross-functional projects within the VP CMC area to ensure alignment, transparency, and timely execution
- Design and implement formats, tools, and events that foster collaboration, engagement, and knowledge sharing across the global marketing and communications community
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YOUR RESPONSIBILITIES
- Lead, mentor, and develop a team of global product marketers, fostering a high-performance and collaborative culture
- Guide the development and execution of mid- to long-term product marketing strategies, aligned with corporate priorities, product roadmaps, and regional market needs, and drive the planning, prioritization, and execution of global Go-to-Market strategies while maintaining the Go-to-Market roadmap
- Ensure messaging consistency, positioning alignment, and customer insights integration across product lines and regions
- Act as the central contact for key stakeholders, ensuring effective collaboration with Product Management, Sales & Service, and Marketing & Communications
- Oversee operational excellence by establishing frameworks, best practices, and progress monitoring to ensure measurable business impact
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YOUR RESPONSIBILITIES
- Design and develop a scalable Go-to-Market framework with standardized workflows, templates, and governance models to guide planning and execution across HQ and regions
- Lead the coordination of the Go-to-Market planning cycle, track milestones, manage risks, and ensure full alignment with the Sales & Operations Planning and Product Development Process
- Act as the operational interface between Product Marketing, Sales & Service, Product Management, and Marketing & Communications to enable effective cross-functional collaboration
- Establish KPIs, dashboards, and reporting mechanisms to monitor G2M performance and drive continuous process improvement
- Train and support global and regional teams to ensure adoption of G2M standards, tools, and best practices across all regions
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YOUR RESPONSIBILITIES
- Develop and implement global product marketing strategies that strengthen market positioning and drive business growth
- Coordinate go-to-market strategies together with Product Management, Sales, and Regional Marketing, ensuring consistency across hubs and regions
- Create compelling product positioning, value propositions, and messaging frameworks that address customer needs and differentiate PALFINGER in the market
- Lead global product launches, ensuring seamless handover to regional teams and supporting their local execution, and collaborate cross-functionally with Product Management, Sales & Service, and Marketing & Communications to deliver impactful marketing initiatives
- Manage projects and monitor results, ensuring activities are delivered on time, within budget, and with measurable business impact
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YOUR RESPONSIBILITIES
- Plan, set up, and launch global and regional performance marketing campaigns across search, display, and social platforms, adapting content and targeting for local markets
- Execute and optimize paid campaigns by monitoring performance, adjusting targeting/bidding/creatives, conducting A/B tests, and collaborating with agencies for creative improvements
- Track and analyze campaign KPIs, engagement, conversions, and lead quality, providing actionable insights to enhance ROI and future campaign performance
- Prepare and present reports on campaign results, supporting the team’s shift toward data-driven marketing practices
- Collaborate with internal teams and external partners to ensure campaigns align with business objectives, sharing best practices across the organization
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RESPONSIBILITIES
- At least 3-5 years of professional experience in the legal field, with a focus on compliance.
- Minimum of 2 years of experience in overseeing legal compliance risk management, with an emphasis on areas such as anti- corruption & bribery, antitrust- & competition law, supply chain and ESG compliance, sanctions & trade compliance, data protection, cyber security & human rights protection.
- Experience in developing, implementing, and managing compliance programs (incl. compliance communication & network strategies) and initiatives within a corporate environment.
- Strong analytical and problem-solving skills, with the ability to assess complex legal and compliance issues and develop effective solutions.
- Highly organized and detail-oriented, capable of managing multiple projects and deadlines simultaneously.
- Proficiency in using compliance management software and tools, as well as standard office applications (e.g., Microsoft Office Suite).
- Highly self-motivated and proactive, with a strong sense of responsibility and a results-oriented approach.
- Ability to think critically and strategically about compliance risks and opportunities, and to develop innovative solutions to address them.
- Ability to stay current with changes in laws and regulations, and to adapt compliance programs accordingly.
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