3 campaign Jobs in Salzburg
YOUR RESPONSIBILITIES
- Plan, set up, and launch global and regional performance marketing campaigns across search, display, and social platforms, adapting content and targeting for local markets
- Execute and optimize paid campaigns by monitoring performance, adjusting targeting/bidding/creatives, conducting A/B tests, and collaborating with agencies for creative improvements
- Track and analyze campaign KPIs, engagement, conversions, and lead quality, providing actionable insights to enhance ROI and future campaign performance
- Prepare and present reports on campaign results, supporting the team’s shift toward data-driven marketing practices
- Collaborate with internal teams and external partners to ensure campaigns align with business objectives, sharing best practices across the organization
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YOUR RESPONSIBILITIES
- Develop and implement global and local marketing communication concepts and campaigns in close collaboration with the Brand & Marketing Communication team
- Lead the creation of engaging content across digital, social media, print, and events to promote brand and product visibility
- Translate and activate global product and solution campaigns for regional markets, supporting lead generation and sales
- Support local sales, service teams, and dealer networks in executing marketing initiatives and campaigns
- Manage agency and third-party collaboration to ensure high-quality, customer-centric communication
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What awaits you?
- You support the BMW Motorrad team in their daily tasks (campaign planning & reporting, Marketing & Sales Funnel steering especially through preparation of presentations and analytics, digital and offline Marketing, Customer Support reporting, workshop capacity analyses, dealer communication) together with nine Markets of the Region Central and Southeastern Europe.
- Active support and participation in Marketing activities for product launches and all related life cycle measures which cover the whole BMW Motorrad Marketing mix as well as Customer Support topics (order trade fair, training preparation).
- You are in contact with external partners (creative, media, event, training agencies) and create interfaces to internal counterparts (Sales, Dealer Development, Purchasing, Finance and others).
- Responsibility for own BMW Motorrad projects which you align with your team members and our local offices in the nine markets.
- You prepare presentations for the Head of BMW Motorrad Department and affiliates.
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