YOUR RESPONSIBILITIES
- Lead the development and implementation of condition monitoring, notifications, and predictive service across PALFINGER
- Collaborate with cross-functional teams to gather, align, and prioritize requirements for predictive service use cases
- Analyze customer journey, technical capabilities, and market needs to define high-impact projects
- Manage projects from concept to delivery — ensuring scope, quality, budget, and schedule compliance
- Continuously explore and integrate innovative machine learning and data science methods into predictive service offerings
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YOUR RESPONSIBILITIES
- Develop and maintain brand identity guidelines, ensuring consistency across all brand touchpoints, and further enhance tools, templates, and application visualizations for global execution
- Provide consulting, governance, and quality control for the design guidelines and their application across PALFINGER functions and local Marketing & Communication Hubs
- Develop merchandising strategies to drive sales and enhance the brand experience in retail and e-commerce channels, ensuring high-end and innovative merchandising collections
- Lead, mentor, and motivate the Brand Design and Merchandising team, providing guidance, feedback, and support to help them achieve goals and grow professionally, fostering passion, collaboration, and openness to change
- Oversee the implementation of design and merchandising strategies and guidelines within the global marketing and communication organization as well as across other PALFINGER functions
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YOUR RESPONSIBILITIES
- Define innovation priorities based on the product line strategy
- Manage and shape idea management and innovation processes within the product line and coordinate improvements of these processes
- Technology scouting (trend radar) and market observation regarding changes and future concepts
- Define design guidelines for all products within the product line in close cooperation with Product Marketing
- Align processes with CoE, other product lines and necessary functions within GPO as the contact person in terms of innovation and be the first to contact regarding Patents and IP
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YOUR RESPONSIBILITIES
- Lead, mentor, and develop a team of global product marketers, fostering a high-performance and collaborative culture
- Guide the development and execution of mid- to long-term product marketing strategies, aligned with corporate priorities, product roadmaps, and regional market needs, and drive the planning, prioritization, and execution of global Go-to-Market strategies while maintaining the Go-to-Market roadmap
- Ensure messaging consistency, positioning alignment, and customer insights integration across product lines and regions
- Act as the central contact for key stakeholders, ensuring effective collaboration with Product Management, Sales & Service, and Marketing & Communications
- Oversee operational excellence by establishing frameworks, best practices, and progress monitoring to ensure measurable business impact
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YOUR RESPONSIBILITIES
- Design and develop a scalable Go-to-Market framework with standardized workflows, templates, and governance models to guide planning and execution across HQ and regions
- Lead the coordination of the Go-to-Market planning cycle, track milestones, manage risks, and ensure full alignment with the Sales & Operations Planning and Product Development Process
- Act as the operational interface between Product Marketing, Sales & Service, Product Management, and Marketing & Communications to enable effective cross-functional collaboration
- Establish KPIs, dashboards, and reporting mechanisms to monitor G2M performance and drive continuous process improvement
- Train and support global and regional teams to ensure adoption of G2M standards, tools, and best practices across all regions
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