3 Digital Marketing Specialist Jobs in Salzburg
YOUR RESPONSIBILITIES
- Plan, set up, and launch global and regional performance marketing campaigns across search, display, and social platforms, adapting content and targeting for local markets
- Execute and optimize paid campaigns by monitoring performance, adjusting targeting/bidding/creatives, conducting A/B tests, and collaborating with agencies for creative improvements
- Track and analyze campaign KPIs, engagement, conversions, and lead quality, providing actionable insights to enhance ROI and future campaign performance
- Prepare and present reports on campaign results, supporting the team’s shift toward data-driven marketing practices
- Collaborate with internal teams and external partners to ensure campaigns align with business objectives, sharing best practices across the organization
|
YOUR RESPONSIBILITIES
- Develop and implement global and local marketing communication concepts and campaigns in close collaboration with the Brand & Marketing Communication team
- Lead the creation of engaging content across digital, social media, print, and events to promote brand and product visibility
- Translate and activate global product and solution campaigns for regional markets, supporting lead generation and sales
- Support local sales, service teams, and dealer networks in executing marketing initiatives and campaigns
- Manage agency and third-party collaboration to ensure high-quality, customer-centric communication
|
Allgemeines
- Erstellung und Bearbeitung von zielgruppengerechtem Content (Texte, Fotos, Videos) für interne Kanäle (z. B. App für Mitarbeitende, Digital Signage)
- Selbstständige Content-Produktion mit dem Smartphone (Text, Foto und Video inkl. Bearbeitung und Schnitt)
- Pflege von Inhalten im Content-Management-System
- Aktive und kreative Mitgestaltung von neuen und bestehenden internen Kommunikationskanälen
- Ansprechpartner:in für Fachabteilungen
|
