Internship Marketing - Customer Journey Operations

At BMW, our marketing teams are constantly developing moving communications to reflect the special nature of our products and brand. Everyone has a role to play in shaping the next chapters in our pioneering story. Whether you're passionate about analyzing insights and data, or being an active part in developing our customer journey further, you’re sure to find an exciting challenge with us. Fostering a culture where everyone feels empowered, rewarded and supported is the driving force behind our success.

What awaits you?

• You support the Marketing Customer Journey Operations team in their daily tasks (campaign planning & reporting, Marketing & Sales Funnel steering especially through preparation of presentations and analytics, digital and offline Marketing) together with 9 Markets of the Region Central and Southeastern Europe.
• Prepare presentations, support internal processes and purchasing tasks
• You prepare Marketing (Performance) Reports and analyze data and gather detailed insights from the CS Region.
• Support in planning marketing activities for product launch campaigns and all related life cycle measures which cover the whole BMW marketing mix.
• You are in contact with external partners (creative agency, online and offline media agencies) and create interfaces to internal counterparts (Brand Experience, Retail Marketing, Sales, Purchasing and others).
• Responsibility for own Customer Journey Operations projects.

What should you bring along?

• Business studies or related fields with a focus in Marketing (close to completion or completed).
• Proficient in English, German skills welcome.
• Advanced MS Office skills (especially Excel and PowerPoint).
• First experience with digital tools: Tableau, Confluence, JIRA, …
• Relevant work experience during other internships or professional trainings preferred.
• Team player and ability to work at a high level of independency and flexibility
• Strong organizational and communication skills are essential.

What do we offer you at Campus Salzburg?

With us, you are guaranteed to find challenging and versatile opportunities to actively shape the sustainable mobility of the future. In addition to the motivating working environment in our dynamic teams, we offer a wide range of social benefits:

• A new flexible working environment at the Campus Salzburg with a wide range of possibilities for working (e.g. mobile work, creative spaces, library or directly in the department).
• Flexible working hours without core hours. You have the opportunity to experience a variety of our products and test them on the road yourself.
• Our canteen offers you a selection of various discounted meals every day.
• Locally and regionally, we can offer you great discounts through partnerships with various companies (e.g. gym, metro).
• Generous parking facilities directly on the Campus Salzburg.
• Internal initiatives with various events (e.g. initiatives on Sustainability, Health- and Work Environment & Sport).

We are looking for you as of July 2026 for a duration of 12 months with a gross salary of € 2.263,00.

You enjoy working in an international team and would like to join us in shaping the mobility of tomorrow? Apply now!

Contact:
Sarah Huemer

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At the BMW Group, we place great importance on equal treatment and equal opportunities. Our recruiting decisions are based on the personality, experience, and skills of the applicants. Learn more here.

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