Senior Specialist Product Marketing EMEA (f/m/d)

At PALFINGER, we have been lifting goods to a new level for over 90 years - with a pioneering and passionate spirit. As a global technology and engineering company, we are the world's leading manufacturer and supplier of innovative crane and lifting solutions. Our success is based on the tireless efforts of our approximately 12,350 employees, who contribute their ideas and energy to our vision. With us, you can expect a dynamic working environment full of opportunities for personal and professional development. Become part of our team and start your career at PALFINGER.

The Product Marketing at PALFINGER is continuously growing to elevate our global market presence. To strengthen our team in Bergheim (Salzburg), we are looking for a structured, collaborative, and customer-oriented Senior Specialist Product Marketing EMEA. In this role, you will be the link between global product marketing and regional stakeholders in EMEA region. You will create regional product marketing and go-to-market strategies and adapt global strategies to regional needs, ensuring product positioning, messaging, and go-to-market activities fit local customer requirements, applications and regulations. Your work will enable successful market introductions, growth, and stronger customer engagement.

YOUR RESPONSIBILITIES

• Develop and implement region-specific product marketing strategies aligned with global objectives, ensuring growth and market penetration, and act as the single point of contact between Product Marketing and stakeholders in the EMEA region (Sales & Service, Regional Product Management, Marketing & Communications Hubs)
• Adapt and manage go-to-market strategies and product launch roadmaps, ensuring smooth execution across the region
• Localize global positioning, messaging, and sales tools to meet customer and market requirements in EMEA
• Gather and integrate market, application, customer, and competitor insights to refine regional strategies and value propositions
• Foster strong cross-functional collaboration, ensuring consistency, alignment, and high-quality execution across all go-to-market activities

YOUR QUALIFICATIONS 

• University degree in Marketing, Business, or a related field
• 5+ years of experience in Product Marketing, Commercial Strategy, or Product Management in an industrial/B2B environment, as well as proven expertise in go-to-market strategy, product positioning, and messaging development
• Strong project management and organizational skills, with the ability to prioritize in a global/regional matrix
• Excellent collaboration, communication, and stakeholder management skills
• Fluent in English; additional languages are an advantage

WE OFFER

• Flexible working hours with no core time and the possibility to work from home
• Further training and international career opportunities
• Corporate health management "PALfit"
• Company restaurant with freshly prepared meals and a daily meal subsidy
• Job ticket for travel to and from PALFINGER
• Numerous employee discounts through Corporate Benefits

Minimum yearly gross salary according to the Austrian metal industry collective agreement is EUR 52.197,04 based on full-time employment. According to experience and qualification, we offer a market-conforming overpayment.

Are you interested in the position and still have questions? Please do not hesitate to contact us.