Aufgaben – Dafür sorgen Sie bei uns:
- Marketingaktivitäten: Sie übernehmen die technische und organisatorische Umsetzung und Pflege von Marketingaktivitäten am POS von Print bis hin zu Digital.
- Selektion: Sie sind für die Selektion von kundenbezogenen Daten verantwortlich und nutzen diese, um die Marketingaktivitäten bestmöglich auf die Zielgruppe zuschneiden zu können.
- Nationale & internationale Schnittstelle: Sie bilden die Schnittstelle zu unseren internen Kolleg:innen sowie zu unseren externen Partnerunternehmen auf nationaler und internationaler Ebene.
- Weiterentwicklung: Sie übernehmen die Weiterentwicklung der Arbeitsprozesse im Bereich Kundendatenselektionen und unterstützen bei der Ausgestaltung internationaler Projekte.
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YOUR RESPONSIBILITIES
- Build and maintain strong relationships with customers, dealers, and distributors in the assigned territory to drive sales growth.
- Identify new business opportunities in the Hook & Skip Loaders segments, managing the full sales process from initial contact to closing.
- Collaborate with distributors and partners to ensure optimal product positioning and customer satisfaction.
- Support with mounting instructions, technical documentation, and specification guidance.
- The ASM translates customer issues into inputs for Application Management and Product Management.
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YOUR RESPONSIBILITIES
- Develop and implement region-specific product marketing strategies aligned with global objectives, ensuring growth and market penetration, and act as the single point of contact between Product Marketing and stakeholders in the EMEA region (Sales & Service, Regional Product Management, Marketing & Communications Hubs)
- Adapt and manage go-to-market strategies and product launch roadmaps, ensuring smooth execution across the region
- Localize global positioning, messaging, and sales tools to meet customer and market requirements in EMEA
- Gather and integrate market, application, customer, and competitor insights to refine regional strategies and value propositions
- Foster strong cross-functional collaboration, ensuring consistency, alignment, and high-quality execution across all go-to-market activities
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YOUR RESPONSIBILITIES
- Drive solution-oriented sales to key account customers across the EMEA region
- Conduct market analysis and define strategic targets
- Support and collaborate with local dealers to ensure customer satisfaction
- Work closely with internal stakeholders at both EMEA and corporate level
- Provide support in handling customer claims and ensuring timely resolution
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Your responsibilities
- Lead and manage the Service deliverables of Palfinger's product developments across all product lines, ensuring alignment with with product development and customer project processes.
- Establish and drive a strong PMO structure to enhance transparency, efficiency, and project success in service-related initiatives.
- Support Product Managers in improving products, integrating customer feedback, and developing new service features.
- Oversee global rollout of service products and tools, ensuring market readiness through collaboration with regional teams.
- Build a global Market Manager Network (Sales Ambassadors) within PALFINGERs Sales&Service Organization to strenghten After Sales Products and support their rollout proces.
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Your responsibilities:
- Shape and drive the global product strategy in close collaboration with the Head of Product Management.
- Regularly assess and review the international product portfolio, define necessary actions, and support long-term portfolio planning.
- Capture and translate customer needs into product requirements and, with input from the regional product managers, develop clear and impactful product roadmaps.
- Manage development projects (including PRE-PDP), lead cross-functional core teams, and ensure successful execution.
- Continuously monitor market trends, competitor activities, and emerging technologies with a strong focus on technical differentiation and competitive advantage.
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RESPONSIBILITIES
- 5+ years in category management/trade marketing with customer-facing experience; strong knowledge of the consumer goods industry, ideally food & beverage
- Fluent in English
- Advanced analytical skills with expertise in Nielsen IQ, Circana, and other data tools; high proficiency in Excel, PowerPoint, and planogram software (e.g. Blue Yonder JDA, Nexgen)
- Skilled in delivering insights through clear communication, presentations, and training across all organizational levels
- Detail-oriented, structured, and process-driven professional with an innovative, solution-oriented, and strategic mindset
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YOUR RESPONSIBILITIES
- Lead the development and implementation of condition monitoring, notifications, and predictive service across PALFINGER
- Collaborate with cross-functional teams to gather, align, and prioritize requirements for predictive service use cases
- Analyze customer journey, technical capabilities, and market needs to define high-impact projects
- Manage projects from concept to delivery — ensuring scope, quality, budget, and schedule compliance
- Continuously explore and integrate innovative machine learning and data science methods into predictive service offerings
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RESPONSIBILITIES
- Lead the implementations and rollouts of services across Red Bull and its subsidiaries.
- Coordinate scope, budget, time, quality and external implementation teams/partners.
- Deliver projects based on Red Bull project management standards and principles. Collaborate closely with external vendors, internal teams such as architects and business partners.
- Oversee stakeholder engagement, risk mitigation and test management activities.
- Drive roadmaps and solutions to the company’s benefit.
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YOUR TASKS
- In this key role, you are responsible for implementing the global quality and environmental policies within the Loader Cranes product line and ensuring the highest quality and safety standards across the entire product lifecycle
- You manage quality and compliance activities in development projects and act as a QM coordinator and gatekeeper throughout the product development process (PDP)
- In this context, you develop and maintain quality and safety standards, lead the Q-Circle (PAL-Q) within the global product line, and ensure effective follow-up on issues using the 8D methodology
- By developing and analyzing meaningful quality KPIs, you drive targeted optimization measures and promote continuous improvement of products and processes
- Furthermore, you manage internal interfaces, provide technical support in enhancing the existing claims management system, and contribute your expertise to strengthening the global quality culture at PALFINGER
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Your responsibilities
- Further development and evaluation of the PALFINGER Partner Standards Program (guidelines, bonus systems, etc.) in close collaboration with Sales, Aftersales, etc.
- Preparation, creation, and follow-up of key performance indicators and reports for sales, installation, and service partners, with a strong focus on partner performance
- Definition of sales, installation, and service partner management processes (scouting, screening, onboarding, development)
- Leading and contributing of strategic and global Network Development projects
- Supporting the further development of essential online tools and platforms
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RESPONSIBILITIES
- University degree in Business Management, Project Management, Economics, or equivalent field experience
- Excellent command of English, German preferred. Other languages are advantageous, but not required
- Strong, sociable presence with excellent communication skills across cultures
- Proven knowledge and network in the QSR, Fast Casual, and Coffee-Tea-Bistro industry
- Skilled in PowerPoint and Excel for impactful presentations and analysis
- Motivated to win new business and open to frequent travel
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YOUR RESPONSIBILITIES
- Develop and maintain brand identity guidelines, ensuring consistency across all brand touchpoints, and further enhance tools, templates, and application visualizations for global execution
- Provide consulting, governance, and quality control for the design guidelines and their application across PALFINGER functions and local Marketing & Communication Hubs
- Develop merchandising strategies to drive sales and enhance the brand experience in retail and e-commerce channels, ensuring high-end and innovative merchandising collections
- Lead, mentor, and motivate the Brand Design and Merchandising team, providing guidance, feedback, and support to help them achieve goals and grow professionally, fostering passion, collaboration, and openness to change
- Oversee the implementation of design and merchandising strategies and guidelines within the global marketing and communication organization as well as across other PALFINGER functions
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YOUR RESPONSIBILITIES
- Lead, mentor, and develop a team of global product marketers, fostering a high-performance and collaborative culture
- Guide the development and execution of mid- to long-term product marketing strategies, aligned with corporate priorities, product roadmaps, and regional market needs, and drive the planning, prioritization, and execution of global Go-to-Market strategies while maintaining the Go-to-Market roadmap
- Ensure messaging consistency, positioning alignment, and customer insights integration across product lines and regions
- Act as the central contact for key stakeholders, ensuring effective collaboration with Product Management, Sales & Service, and Marketing & Communications
- Oversee operational excellence by establishing frameworks, best practices, and progress monitoring to ensure measurable business impact
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YOUR RESPONSIBILITIES
- Own and manage PALFINGER’s global and regional websites, ensuring content is accurate, up to date, and aligned with business objectives, brand voice, and customer journeys
- Create, edit, and optimize website content following SEO, accessibility, and UX best practices, while maintaining global consistency and standards
- Coordinate with internal teams and external agencies to gather, adapt, and produce engaging web content (text, images, videos, visuals)
- Support and guide local editors, providing templates, frameworks, and best-practice advice to enable effective localization
- Lead continuous improvement by auditing content, testing new website features, and collaborating with platform management to enhance site capabilities and performance
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YOUR RESPONSIBILITIES
- Develop and implement global product marketing strategies that strengthen market positioning and drive business growth
- Coordinate go-to-market strategies together with Product Management, Sales, and Regional Marketing, ensuring consistency across hubs and regions
- Create compelling product positioning, value propositions, and messaging frameworks that address customer needs and differentiate PALFINGER in the market
- Lead global product launches, ensuring seamless handover to regional teams and supporting their local execution, and collaborate cross-functionally with Product Management, Sales & Service, and Marketing & Communications to deliver impactful marketing initiatives
- Manage projects and monitor results, ensuring activities are delivered on time, within budget, and with measurable business impact
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YOUR RESPONSIBILITIES
- Develop and implement global product marketing strategies that strengthen market positioning and drive business growth
- Coordinate go-to-market strategies together with Product Management, Sales & Service, and Marketing & Communication, ensuring consistency across hubs and regions
- Create compelling product positioning, value propositions, and messaging frameworks that address customer needs and differentiate PALFINGER in the market
- Lead global product launches, ensuring seamless handover to regional teams and supporting their local execution
- Manage projects and monitor results, ensuring activities are delivered on time, within budget, and with measurable business impact
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YOUR TASKS
- Contribute to the definition, implementation, and continuous improvement of the Quality Management System, ensuring it meets the needs of a growing, global business
- Actively engage in product development projects by using tools such as FMEA, Control Plans, and Product Audits, and by ensuring on-time delivery of major deliverables
- Design and implement global quality standards and processes across engineering, production, and procurement, and ensure their effective application
- Take ownership of claim management and apply structural problem-solving methods to optimize customer satisfaction and efficiency
- Identify global improvement potential across the product line and lead or engage in optimization and transformation projects that will drive growth and increase market share
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RESPONSIBILITIES
- University degree (Bachelor's or Master's) with focus on supply chain management or logistics
- Fluent in English, German is considered as a plus
- 3+ years of professional experience in the field of (production) planning, supply chain management, or logistics.
- Experience with SAP S4/HANA, planning systems preferably SAP IBP and master data systems (SAP MDG-M) is advantageous.
- Very good MS Office skills, especially Excel.
- Analytical, precise and structured way of working.
- Process- and solution-oriented, able to work under pressure, organisational talent.
- Team Player mindset! You will be inserted in a multi-cultural and multi-skilled environment.
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RESPONSIBILITIES
- 5+ years of Trade Marketing experience with global brands, including strong project and stakeholder management skills
- University degree in Business, Marketing, or Project Management
- Expert communicator with the ability to translate complex insights into actionable strategies, considering cultural and market differences
- Strategic and analytical mindset, capable of identifying trends and developing innovative, insight-driven concepts
- Proactive, adaptable, and resilient in fast-paced environments, with a solid understanding of the On Premise industry
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Your responsibilities
- Develop and guide the team to challenge partners’ parts businesses through market analysis, identifying revenue potential, and using KPIs to drive growth and continuous improvement
- Lead and coach the Aftersales Business Development team by setting objectives, prioritizing projects, and fostering collaboration across departments.
- Collaborate with the Global Aftersales Leadership team to co-develop and support the implementation of strategic initiatives
- Oversee the rollout of service products and tools globally, ensuring market readiness through collaboration with product development and regional teams
- Build a strong global network of sales ambassadors within the PALFINGER Sales & Service Network to enhance sales of spare parts, Aftersales products, and services
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RESPONSIBILITIES
- Bachelor’s degree
- Fluent in English
- Strong in Excel, PowerPoint, and data analysis; knowledge of POS data (Nielsen, Circana) required; planogram software is a plus
- Ability to translate complex data into actionable insights with strategic, solution-oriented thinking
- Excellent project management, organization, and planning skills
- Strong presentation, training, and interpersonal skills to engage peers, sales teams, and senior management
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