YOUR RESPONSIBILITIES
- Develop and maintain brand identity guidelines, ensuring consistency across all brand touchpoints, and further enhance tools, templates, and application visualizations for global execution
- Provide consulting, governance, and quality control for the design guidelines and their application across PALFINGER functions and local Marketing & Communication Hubs
- Develop merchandising strategies to drive sales and enhance the brand experience in retail and e-commerce channels, ensuring high-end and innovative merchandising collections
- Lead, mentor, and motivate the Brand Design and Merchandising team, providing guidance, feedback, and support to help them achieve goals and grow professionally, fostering passion, collaboration, and openness to change
- Oversee the implementation of design and merchandising strategies and guidelines within the global marketing and communication organization as well as across other PALFINGER functions
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RESPONSIBILITIES
- At least 5 years senior level experience in the fashion/ sports Apparel industry
- At least 3 years’ experience managing teams
- Proven track record in establishing and implementing international marketing strategies for apparel.
- Deep knowledge of fashion, sports trends, and lifestyle market dynamics.
- Experience in selecting, developing, and maintaining relationships with external vendors, press, bloggers, athletes, celebrities, agencies, and sport clubs.
- Strong project management, leadership, and presentation skills with a problem-solving mindset
- Collaborative attitude, and proficiency in Microsoft Office, especially PowerPoint.
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RESPONSIBILITIES
- Minimum 10+ years in a leading marketing role within the event space (gaming, esports, sports, etc.) at Red Bull or a similar consumer-driven brand, agency, publisher, or organization—holding full content and budget responsibility
- Proven collaboration with gaming event organizers, a strong network in the gaming/esports industry, and deep familiarity with PC, console, and mobile games. Being an active gamer with hands-on knowledge of top competitive titles (e.g., CS, League of Legends, Dota 2, Valorant, Rainbow Six, Age of Empires II) is essential
- Demonstrated success as an independent project leader with a solid track record of delivering impactful initiatives, alongside strong leadership skills and the ability to inspire and manage teams
- Strong organizational talent, entrepreneurial thinking, and the ability to manage complex projects across multiple stakeholders and markets
- Excellent communication, negotiation, and project management skills; fluency in English is mandatory, with additional languages as a plus
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