YOUR RESPONSIBILITIES
- Lead, mentor, and develop a team of global product marketers, fostering a high-performance and collaborative culture
- Guide the development and execution of mid- to long-term product marketing strategies, aligned with corporate priorities, product roadmaps, and regional market needs, and drive the planning, prioritization, and execution of global Go-to-Market strategies while maintaining the Go-to-Market roadmap
- Ensure messaging consistency, positioning alignment, and customer insights integration across product lines and regions
- Act as the central contact for key stakeholders, ensuring effective collaboration with Product Management, Sales & Service, and Marketing & Communications
- Oversee operational excellence by establishing frameworks, best practices, and progress monitoring to ensure measurable business impact
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YOUR RESPONSIBILITIES
- Develop and implement global product marketing strategies that strengthen market positioning and drive business growth
- Coordinate go-to-market strategies together with Product Management, Sales, and Regional Marketing, ensuring consistency across hubs and regions
- Create compelling product positioning, value propositions, and messaging frameworks that address customer needs and differentiate PALFINGER in the market
- Lead global product launches, ensuring seamless handover to regional teams and supporting their local execution, and collaborate cross-functionally with Product Management, Sales & Service, and Marketing & Communications to deliver impactful marketing initiatives
- Manage projects and monitor results, ensuring activities are delivered on time, within budget, and with measurable business impact
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YOUR RESPONSIBILITIES
- Develop and implement global product marketing strategies that strengthen market positioning and drive business growth
- Coordinate go-to-market strategies together with Product Management, Sales & Service, and Marketing & Communication, ensuring consistency across hubs and regions
- Create compelling product positioning, value propositions, and messaging frameworks that address customer needs and differentiate PALFINGER in the market
- Lead global product launches, ensuring seamless handover to regional teams and supporting their local execution
- Manage projects and monitor results, ensuring activities are delivered on time, within budget, and with measurable business impact
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YOUR RESPONSIBILITIES
- Develop and implement region-specific product marketing strategies aligned with global objectives, ensuring growth and market penetration, and act as the single point of contact between Product Marketing and stakeholders in the EMEA region (Sales & Service, Regional Product Management, Marketing & Communications Hubs)
- Adapt and manage go-to-market strategies and product launch roadmaps, ensuring smooth execution across the region
- Localize global positioning, messaging, and sales tools to meet customer and market requirements in EMEA
- Gather and integrate market, application, customer, and competitor insights to refine regional strategies and value propositions
- Foster strong cross-functional collaboration, ensuring consistency, alignment, and high-quality execution across all go-to-market activities
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YOUR RESPONSIBILITIES
- Provide structured support for strategic programs and projects, focusing on OKR management, sprint planning and portfolio analytics to drive performance, identify challenges, corrective actions and improvement plans
- Ensure quality in program planning, management and tracking across workstreams in SmartSheet while monitoring and improving milestones, risks, issues, and dependencies
- Manage, Co-ordinate and enhance governance for the programs. Prepare reports for relevant forums (Performance reviews, Delivery Boards, Executive updates etc) and support ad hoc reporting and visibility
- Assist in budget tracking, spend monitoring and preparation of financial reporting and business cases and support development of process to monitor and track financial and non-financial program performance
- Support workstream leads with tool management while driving performance improvements and promoting best practices aligned with group standards
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YOUR RESPONSIBILITIES
- Design and develop a scalable Go-to-Market framework with standardized workflows, templates, and governance models to guide planning and execution across HQ and regions
- Lead the coordination of the Go-to-Market planning cycle, track milestones, manage risks, and ensure full alignment with the Sales & Operations Planning and Product Development Process
- Act as the operational interface between Product Marketing, Sales & Service, Product Management, and Marketing & Communications to enable effective cross-functional collaboration
- Establish KPIs, dashboards, and reporting mechanisms to monitor G2M performance and drive continuous process improvement
- Train and support global and regional teams to ensure adoption of G2M standards, tools, and best practices across all regions
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